Brahma® is one of the most selling beer brands in the world and the most popular one in Brazil.
Brahma® is a premium beer. It has a refreshing taste and a distinctive hop aroma with a slight citrus scent that distinguishes it among other brands.
Brahma® is not only beer. Brahma® embodies the spirit of the real Brazil. This beer’s character delivers a special attitude to life which Brazilians call «Ginga». «Ginga» is a way of life, a search for easy solutions to complex issues, and it is a style of which Brazilians are very proud.
The base of the Brahma® visual identity is its colour, «Rio Flash». It is an orange-red background reflecting fluidity and creative nature of the brand and its country of origin.
Brahma® has 4.4% ABVand a gravity of 11%.
Brahma® is packaged in a unique, contoured transparent bottle with a visible curve that comes in two sizes: 0.33 liters and 0.5 liters.
Shelf life — 180 days.
History
Brahma®’s roots trace back to 1888 when the brand name was registered by brewer Joseph Villiger. In 2005, InBev, the world’s largest brewer by volume, announced the global launch of Brahma®.
Brahma® will break existing beer paradigms, and is a strong visible sign of the power of the combination of Interbrew and AmBev as InBev.
InBev is launching Brahma® in more than fifteen markets around the world, and within one year it will appear in the markets of the U.S., Canada, Australia, New Zealand, France, Spain, Belgium, the Netherlands, and Ukraine. It is the first ever global product launch in the history of the brewing industry.
Based on the rich brewing heritage and brewed exclusively with Brazilian yeast Brahma® is produced in Brasil (both in Rio and Sao Paulo), the Netherlands (at the Dommelen brewery) and in Russia (at the Klin brewery).