MOSCOW, April 18, 2005 - SUN IntBev announces the kickoff of production in Russia of the original Belgian white beer, Hoegaarden®. Tomorrow, April 19th, at 2 p.m., RIA RosBusinessConsulting (www.rbc.ru/info/press_190405_strella.shtml) will hold a press conference, where SUN InBev's President Joseph W. Strella will speak about the special qualities of this beer and the plans for its production in Russia.
Hoegaarden® traces its history back to 1445, and has never before been produced outside its native village in Belgium, which has the same name as the beer. Russia will become the first country to implement the licensed production of the famous brand, which is one of InBev's two Global Specialties, and represents an important part of the company's portfolio.
Hoegaarden® will be sold in exclusive, dark-glass, 0.33-liter bottles, which are well known to connoisseurs of this beer. The characteristics of the Hoegaarden® produced in Russia do not differ from its Belgian original: 4.6% ABV with 11.7 degree plato.
Hoegaarden® is a unique, pale, unfiltered beer with a specific cloudy look. Such spices as coriander and curacao orange peel give it an unusual taste. Because of its color and the recommended low temperature of consumption (2-30C), Hoegaarden® is often referred to as a «cold sun.»
Joseph W. Strella, President of JSC "SUN InBev" remarked, «The debut of Hoegaarden®'s production in Russia signifies the acknowledgement of our company's achievements in ensuring international quality standards».