Klinskoye Claims: Power is Communication!

Moscow, 25 March 2009 – In these clear days of March Klinskoye launches the new image campaign “Klinskoye Light. Power is Communication!”

The power and easiness of communication according to Klinskoye is exactly that helps us to distract from everyday routines and problems. It is a fact that any problem becomes easier when you are together with friends. And excellent taste of Klinskoye Light guarantees open and frank communication!

Klinskoye’s campaign will last until mid of April. Its media mix consists of TV and radio spots, outdoor advertising, including metro-stickers and Internet banners.

Together with our consumers we greatly value open friendly communication and sincere emotions and open its importance in the new integrated advertising campaign “Klinskoye Light: Power is Communication”. We also hope that the success of the campaign will let us to strengthen the positions of Klinskoye as the brand №2 in Russia”, - noted Group Brand Manager Vera Moshkina commenting the start of the new image campaign.

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PLC “SUN InBev” – the second largest (according to the volumes of sales) brewing company in Russia. It was founded in 1999 and operates now as a Russian unit of leading brewing company in the world “Anheuser-Busch InBev”.

Company has a network of modern breweries in ten Russian cities: Klin, Volzhsky, Omsk, Perm, Ivanovo, Saransk, Kursk, Novocheboksarsk, Angarsk and St. Petersburg. The main brands of beer produced by the Company in Russia are – Stella Artois, Beck’s, Brahma, Staropramen, Hoegaarden, Sibirskaya Korona, Klinskoye, Tolstiak and BagBier.

More information about the Company you can find on the official site: www.suninbev.ru

SUN InBev, OJSC
Ilya Lysenko, Media Relations Official Representative
Phone +7 (495) 960 23 60
Fax +7 (495) 960 23 61
ilya.lysenko@inbev.com