Moscow, 27 April 2009 – “Tolstyak” which is the key trade mark of SUN InBev starts Summer National Promo Campaign “Where have you been? - Busting up the crisis spleen!” Participants would be rewarded with money prizes and weekly super-prize – quarter of million rubles. Anti-crisis money contests will go on from 1 May to 31 July 2009.
Everyone is overcoming the crisis in different way. “Tolstyak” never forgets his friends in need and presents the gifts to those who still believes in the power of real friendship and remains loyal to the famous Russian brand.
It is simple to participate in the promo. Just open a bottle of favourite drink with promo-label of the campaign, find unique code and send it by SMS message to a simple number 2252. The codes can be submitted any time during the campaign. And the most active participants would be able to get from “Tolstyak” 30 rubles daily on mobile phone accounts as well as free ring tones.
Every week “Tolstyak” will arrange something more serious. Anti-crisis money will be raffled off among those who sent their codes. This time the winners will top-up their mobile phone accounts by 200, 300 or 500 rubles. Those who do not win would have a chance to try the luck next week. There are enough prizes for everybody. The more codes are submitted during a week to the number 2252 the more chances to win.
At this difficult time it is particularly important to have money not only at mobile phone account but in the pocket. Every week “Tolstyak” will raffle one hundred prizes at 3000 rubles each and five hundred at 5000 each. Not bad support to fight the crisis!
And the most important is that everyone has a chance to forget about the crisis at all. Every week all fans of “Tolstyak” participating in the campaign would be able to win quarter of million rubles!
Attention! The crisis will pass over easier with gifts from “Tolstyak”!
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PLC “SUN InBev” – the second largest (according to the volumes of sales) brewing company in Russia. It was founded in 1999 and operates now as a Russian unit of leading brewing company in the world “Anheuser-Busch InBev”.
Company has a network of modern breweries in ten Russian cities: Klin, Volzhsky, Omsk, Perm, Ivanovo, Saransk, Kursk, Novocheboksarsk, Angarsk and St. Petersburg. The main brands of beer produced by the Company in Russia are – Stella Artois, Beck’s, Brahma, Staropramen, Hoegaarden, Sibirskaya Korona, Klinskoye, Tolstiak and BagBier.
More information about the Company can be found on the official web-site: www.suninbev.ru
Ilya Lysenko, Media Relations Official Representative
SUN InBev, OJSC
Phone +7 (495) 960 23 60
Fax +7 (495) 960 23 61
ilya.lysenko@inbev.com