«Lowenbrau» Invites to Octoberfest!

Moscow, 4 May 2009 – It is possible to plunge in to the atmosphere of famous Bavarian festival Octoberfest in Munich and appear in the very heart of unique beer holiday by participating in national advertising campaign from Lowenbrau “Take place at Octoberfest!”

«Lowenbrau» is classic Bavarian beer produced since 1383 and one of the oldest beer brands of Bavaria in Germany. “Lowenbrau” is strongly associated all over the world with cheerful beer festival Octoberfest and is rightly regarded as the soul of this holiday. That is why the trip to the festival has become the key idea of new full scale campaign “Take place at Octoberfest!” which is starting this May.

Within the framework of the campaign the consumers will get a chance to collect the codes found under the cap of “Lowenbrau” bottles and register them at promo-site www.lowenbrau.ru or via SMS messages. The participants can gain different prizes – branded t-shirts and Lowenbrau mugs, top-up of mobile phones and the main prize – the trip Octoberfest in Munich.

The campaign will be followed by active marketing support.

“We are sure that participation in the campaign will please our consumers with positive and festive emotions which are so close to the Bavarian nature of “Lovenbrau”. See you at Octoberfest!” – commented Brand Manager of SUN InBev Zhanna Kuzmina.

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PLC “SUN InBev” – the second largest (according to the volumes of sales) brewing company in Russia. It was founded in 1999 and operates now as a Russian unit of leading brewing company in the world “Anheuser-Busch InBev”.

Company has a network of modern breweries in ten Russian cities: Klin, Volzhsky, Omsk, Perm, Ivanovo, Saransk, Kursk, Novocheboksarsk, Angarsk and St. Petersburg. The main brands of beer produced by the Company in Russia are – Stella Artois, Beck’s, Brahma, Staropramen, Hoegaarden, Sibirskaya Korona, Klinskoye, Tolstiak and BagBier.

More information about the Company can be found on the official web-site: www.suninbev.ru

Ilya Lysenko
Media Relations Official Representative

SUN InBev, OJSC
Phone +7 (495) 960 23 60
Fax +7 (495) 960 23 61
ilya.lysenko@inbev.com