Klinskoye Stakes on Quality

Moscow, 5 May 2009 – SUN InBev’s flagship brand Klinskoye announces the start of spring advertising campaign “Klinskoye Light – Quality at First!”

Klinskoye beer is traditionally known for its original taste and high quality. The combination of the best ingredients and modern technologies guarantees excellent taste of beer and incredible product. Klinskoye’s high quality was marked by the victory at All-Russia Competition “100 Best Goods of Russia” in 2008.

The message on Klinskoye’s high quality has been chosen as the basis of new campaign “Klinskoye Light – Quality at First!”

New video spot designed by famous American producer was broadcasted on TV on 4 May. Creative outdoor advertising started in 23 biggest Russian cities and smart POC materials were installed in retail outlets.

Klinskoye never compromises with the quality creating perfect taste for everyone who values frank relations and power of communication. “Quality is an important feature of Klinskoye brand and we are proud of it!” – commented the start of the project SUN InBev Group Brand Manager Vera Moshkina.”

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PLC “SUN InBev” – the second largest (according to the volumes of sales) brewing company in Russia. It was founded in 1999 and operates now as a Russian unit of leading brewing company in the world “Anheuser-Busch InBev”.

Company has a network of modern breweries in ten Russian cities: Klin, Volzhsky, Omsk, Perm, Ivanovo, Saransk, Kursk, Novocheboksarsk, Angarsk and St. Petersburg. The main brands of beer produced by the Company in Russia are – Stella Artois, Beck’s, Brahma, Staropramen, Hoegaarden, Sibirskaya Korona, Klinskoye, Tolstiak and BagBier.

More information about the Company can be found on the official web-site: www.suninbev.ru

Ilya Lysenko
Media Relations Representative

SUN InBev, OJSC
Phone +7 (495) 960 23 60
Fax +7 (495) 960 23 61
ilya.lysenko@inbev.com