Klinskoye Svetloe Meets Hot Summer in New Thermocan

Moscow, May 27 – This summer SUN InBev presents Klinskoye Svetloe in can with thermosign which is new for Russian market!

It is well-known that the beer needs to be not only correctly chosen and consumed but correctly chilled. After all the beer chilled at right temperature exposes its best features.

Until now the consumers of some brands were able to use thermosign to determine only either the beer has been chilled or not. And Klinskoye thanks to convenient design of the can fully exploits the potential of thermosign which is now indicating optimal temperature of the beverage when its taste is fully exposed and became perfect. The thermosign changes its colour from white to green as soon as the beer has being chilled to the right temperature.

Klinskoye Light in new Thermocan is produced at Klin, Omsk and Perm breweries of SUN InBev. It is already on sale in the biggest Russian cities.

«We are looking forward to sunny and hot summer and confident that our consumers would be much excited by correctly chilled beer in new can with thermosign»,- commented the start of sales of new product Group Brand Manager Vera Moshkina.

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PLC “SUN InBev” – the second largest (according to the volumes of sales) brewing company in Russia. It was founded in 1999 and operates now as a Russian unit of leading brewing company in the world “Anheuser-Busch InBev”.

Company has a network of modern breweries in ten Russian cities: Klin, Volzhsky, Omsk, Perm, Ivanovo, Saransk, Kursk, Novocheboksarsk, Angarsk and St. Petersburg. The main brands of beer produced by the Company in Russia are – Stella Artois, Beck’s, Brahma, Staropramen, Hoegaarden, Sibirskaya Korona, Klinskoye, Tolstiak and BagBier.

More information about the Company can be found on the official web-site: www.suninbev.ru

Ilya Lysenko
Media Relations Representative

SUN InBev, OJSC
Phone +7 (495) 960 23 60
Fax +7 (495) 960 23 61
ilya.lysenko@inbev.com