Moscow, June, 8 2009 – Brewing company OJSC “SUN InBev” announces launching the new national promo-campaign of the “Stella Artois” brand – “Cinema world as a present”.
Cinema is a special world! World where everyone finds something for himself: unforgettable emotions, strong impressions, new facets of the common things. “Stella Artois” is famous in the whole world with its elegant taste and stainless style, it maintains high-quality cinema for a long time and successfully.
This time “Stella Artois” offers its consumers to extend bright feelings of contact with cinema world. It’s just necessary to find unique code under the cap of “Stella Artois” bottle with insignia of action and registrar it using SMS on web-site www.stellaartois.ru. Collected codes can be exchanged on prizes connected in different ways with cinema.
Campaign will be undertaken with marketing support in the Internet and points of sale. Interactive promo-site www.stellaartois.ru is made using 3D technology, conventionalized as home-theatre. On the site you can find information about brand, TV-videos, announce of the coming events arranged by “Stella Artois”. Cinema-quiz for experts is undertaken on weekly basis with Stella Artois beer as a prize.
Commenting promo-campaign launch “SUN InBev” brand manager Julia Reshetova emphasized: “We are glad to offer all cinema and Stella Artois admirers a wonderful possibility to surround themselves with the things that allow to enjoy favorite movies in full measure. Gather your collection of cinema-prizes from Stella Artois!
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OJSC “SUN InBev” – the second largest (according to the volumes of sales) brewing company in Russia. It was founded in 1999 and operates now as a Russian unit of leading brewing company in the world “Anheuser-Busch InBev”.
Company has a network of modern breweries in ten Russian cities: Klin, Volzhsky, Omsk, Perm, Ivanovo, Saransk, Kursk, Novocheboksarsk, Angarsk and St. Petersburg. The main brands of beer produced by the Company in Russia are – Stella Artois, Beck’s, Brahma, Staropramen, Hoegaarden, Sibirskaya Korona, Klinskoye, Tolstiak and BagBier.
Stella Artois beer was produced for the first time in 1366 in Leuven (Belgium). Beer is produced in packages of the following formats: glass bottle 0.33 and 0.5 L, aluminum can 0.5L, aluminum bottle, kegs 20 and 30 L. Stella Artois beer is produced on Plants in Klin, Novocheboksarsk, Omsk and St. Petersburg. Stella Artois is official partner of Cannes cinema festival, Moscow international festival, Internationsl festival Future Shorts, festivals in Sandans and Toronto. In 2006 Stella Artois was awarded with the first prize BRAND OF THE YEAR/EFFIE 2006.
More information about the Company you can find on the official site: www.suninbev.ru
For additional information please contact:
Iliya Lysenko, Official Mass-media relations manager OJSC SUN InBev
Phone (495) 960 23 60
Fax (495) 960 23 61
ilya.lysenko@inbev.com