Moscow, July, 30 2009 – dynamic brand Brahma partners All-Russian Miss MAXIM 2009 contest, organized by popular magazine MAXIM. The announcing results ceremony of the contest turned into real Brazilian party took place on the best Moscow beach in Royal Bar.
All guests of Miss MAXIM final found themselves in the country of eternal summer and estimated at its true worth refreshing taste of Brahma in new vivid package – BrahmaCan. Unique design of new can has been created specially for Russian market by one of the best European design studious in Amsterdam. There’s no time to be bored: beach games, the most beautiful Russian girls, volleyball, body-art salon, capoera, real Brazilian dancers and drummers show gave place to each other in carnival rhythm. The event was attended by resident of Comedy Club Garik Harlamov, Ilya Bezugly, Anfisa Chehova, bands - UMA2RMAH, Band'Eros, Reflex and other show business celebrities. Miss MAXIM 2009 final supported by Brahma generally accepted as on of the best summer events.
“Brahma is not just a brand it is a style of bright and dynamic life, - says brand-manager Alexander Prokofiev. – We are glad that our new product BrahmaCan gives our consumers positive emotions on the best beach events of this summer”.
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PLC “SUN InBev” – the second largest (according to the volumes of sales) brewing company in Russia. It was founded in 1999 and operates now as a Russian unit of leading brewing company in the world “Anheuser-Busch InBev”.
Company has a network of modern breweries in ten Russian cities: Klin, Volzhsky, Omsk, Perm, Ivanovo, Saransk, Kursk, Novocheboksarsk, Angarsk and St. Petersburg. The main brands of beer produced by the Company in Russia are – Stella Artois, Beck’s, Brahma, Staropramen, Hoegaarden, Sibirskaya Korona, Klinskoye, Tolstiak and BagBier.
Brahma beer was born in Brazil, created by Joseph Villager in 1888. Ever since, it has flowed through Brazil, adding to the energy and passion. 120 years ago the professional brewery Joseph Villager has registrated trade mark «BRAHMA». Now Brahma is in top ten worldwide beer brands according to the volumes of sales, and it’s available not only in Brazil but in North America, Europe and Russia. In Russia Brahma is on the eighth place up to market share in license import beer segment, where in general around 300 brands presented.
More information about the Company can be found on the official web-site: www.suninbev.ru
For additional information please contact:
Natalia Savostina, Media Relations Manager
Phone +7 (495) 960 23 60
Fax +7 (495) 960 23 61
Natalya.Savostina@suninterbrew.ru